Tuesday, 20 October 2015

Oprah Winfrey makes $45m a day from weightwatchers investment

Oprah Winfrey has made $45million in just one day after she bought shares in Weight Watchers - as she reveals the diet plan is key to her shedding the pounds.

Weight Watchers stock prices more than doubled after the former talk show host bought a ten per cent stake in the company for $43.2 million.

Winfrey, whose weight has famously yo-yoed over the years, said she had decided to invest after she found success following the diet plan.

Weight Watchers has given me the tools to begin to make the lasting shift that I and so many of us who are struggling with weight have longed for,' the TV host said in a statement. 'I believe in the program so much I decided to invest in the company and partner in its evolution.'

The five-year deal will allow the weight loss firm to use Winfrey's name, image, likeness and endorsement for the company, its programs, products and services, subject to her approval.

She will also make appearances on the company's behalf.
Shares in the company climbed over 75 per cent by 10am this morning. By close of business on Monday they had soared to $13.92 - a 105 per cent increase in just one day.

The boost in share price means that Oprah's 6.4million shares in Weight Watchers have more than doubled in value, netting her $45.4million. The company's board expands from nine to ten members with Winfrey's inclusion.

It is not the first time Weight Watchers has had celebrity endorsement; the company have previously paid singers Jessica Simpson and Jennifer Hudson to promote its plan. 

But this is first time a star has made such a public investment of their own.
Winfrey, 61, has always been very frank and open about her own struggles with her weight.
Weight loss was a frequent subject of her talk show, which ended nearly five years ago after 25 years on the air. 

1 comment:

  1. Wow. This is big. 45m a day, my dream, I will get dere soon